Category: Online Marketing Strategy

Transcript of How to Prepare to Sell Your Business

Transcript of How to Prepare to Sell Your Business written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of the Duck Tape Marketing Podcast is sponsored by Podcast Bookers, podcastbookers.com. Podcast are really hot, right? But you know what’s also really hot? Appearing as a guest…

How to Create Influencer Roundups: Tips and Tools for Bloggers

Do you want to improve your influencer outreach for roundup posts? Wondering how to come up with a unique topic idea? In this article, you’ll discover a four-step plan to create effective influencer roundups. #1: Plan a Timeline for Your Roundup Timing is everything. If you plan your influencer-driven content in time for the upcoming…

Why You Must Increase Your Negative Reviews

Why You Must Increase Your Negative Reviews written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jay Baer Okay, I’ll admit, the headline for this post probably seems a little odd, so let me explain. No one likes or wants negative reviews, but the fact is, that’s how you get better.…

Moz the Monster: Anatomy of an (Averted) Brand Crisis

Posted by Dr-Pete On the morning of Friday, November 10, we woke up to the news that John Lewis had launched an ad campaign called “Moz the Monster“. If you’re from the UK, John Lewis needs no introduction, but for our American audience, they’re a high-end retail chain that’s gained a reputation for a decade…

An Instagram Content Plan for Service-Based Businesses

Does your business offer services? Looking for ways to make Instagram work for you? In this article, you’ll discover how to plan and construct Instagram posts to help your service-based businesses establish a strong visual presence. #1: Outline Your Content Mix Social media for service-based business is all about creating connections. You want to help,…

6 Engagement Marketing Metrics & How to Improve Them

“Engagement.” It’s a term often dismissed as “fluffy” that lacks true value towards primary business goals. But we live in a world where customers can engage with us in real time. And with this comes an expectation of delivering the best experience possible. It’s not just about letting your customers feel heard. Engagement metrics, while…

AdWords for Local Businesses

AdWords for Local Businesses written by John Jantsch read more at Duct Tape Marketing We all want to grow our business, and no matter what industry you’re in, the truth of the matter is that digital space matters. This isn’t to say you shouldn’t care about providing an excellent experience in the real world. Obviously,…